Dance Fruits Music is daugter company owned and run by Fruits Music, which is an international artists collective and record label founded by Stef van Vugt in 2017, previously known as Strange Fruits Music. The label has released multiple singles in a short time, spanning a large variety of genres from lofi to hardstyle, all with their own Spotify Artist page and many playlists. In 2022 the label launched a virtual artist based on their mascot, simply called MELON who releases dance covers and remakes of many popular tracks